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March 27, 2023

Growing sales of airbags and steering wheels

Toyoda Gosei to Enhance Production Capacity for Safety Systems in Brazil

Kiyosu, Japan, March 27, 2023: Toyoda Gosei Co., Ltd. will enhance the production capacity at its Group company in Brazil, GDBR Industria e Comercio de Componentes Quimicos e de Borracha Ltda. (GDBR), in order to keep pace with the growing sales of airbags and other safety systems in South America.

Toyoda Gosei will expand the GDBR plant building and install airbag and steering wheel production equipment to raise production capacity, while also seeking to improve productivity by optimizing the layout of the entire manufacturing facility.

The Toyoda Gosei Group began producing automotive parts at GDBR, its first location in Brazil, in 2015. Since then, it has increased production and sales centered on interior and exterior products and door and window sealing rubber products (weatherstrips). It will continue to meet the needs of automakers and grow its business in the South American market, where sustained growth is expected, with a special focus on safety systems, one of the company’s major products.

Outline of GDBR

Established March 2013
Location Itapetininga, Sao Paulo, Brazil
Capital BRL90 million → BRL118 million after capital increase
Land area
Bldg. area
Approx. 220,000 m2
Approx. 18,000 m2 → Approx. 22,800 m2 after expansion
Products Safety systems (driver & passenger-side airbags, side airbags, steering wheels)
Interior products (instrument panel components)
Weatherstrips (glass runs, door weatherstrips)
No. of employees 449 (as of January 31, 2023)
New equipment Airbag assembly machines, steering wheel molding/assembly machines
Investment amount BRL56 million (approx. JPY1.4 billion calculated at BRL1 = JPY25)
After completion of new wing

After completion of new wing

Production network in Brazil

Production network in Brazil