Aichi, Japan, June 15, 2004 – Toyoda Gosei Co., Ltd announced today that all of its business activities throughout the world will be united under the worldwide mark “Toyoda Gosei” in celebration of its 55th anniversary.


The purpose of this unification of worldwide mark is to create a sense of unity and pride among employees, and to give customers a better sense of Toyoda Gosei’s status as a global leader in the industry. 
The company will publish and distribute a worldwide mark adaptation manual by the end of July 2004. In due course, after August 2004 Toyoda Gosei employees the world over will begin the process of adopting the worldwide mark on business cards, public relations tools, office signs, company business forms, uniforms, company cars, and so forth.

Regional headquarters in the U.S.A. and Europe will change their official company names from “TG” to “Toyoda Gosei” in August 2004. The Asian regional headquarters will remain “Toyoda Gosei Asia Co., Ltd,” as before.
In letters to customers, employees, shareholders, suppliers and company executives, Mr. Takashi Matsuura, President of Toyoda Gosei wrote, “This unified image of strength, reliability, quality, and innovation reflects our development as a leading global supplier of automotive and technology systems that inspire and excite our customers.”
President Matsuura added, “In order to retain our status as a leading global supplier of automotive and technology systems, we are building for the future by going back to the basics in every aspect of our operations. Our goals include to innovate the next generation of products in our arena, to achieve zero defects in every process, to reduce lead time for delivery by one-half, and to achieve top-three world ranking in each of our major product categories: safety systems, fuel tank modules, exterior moldings, body sealing, cockpit modules, functional components, highly luminous LEDs for automobiles, and highly luminous LEDs for other uses.”