Our shift in promotional direction began at the 2015 Tokyo Motor Show.

That year, Toyoda Gosei, known as an airbag manufacturer, unveiled its design concept model "Flesby"—an airbag-equipped vehicle designed to help reduce the impact on pedestrians by expanding its body upon collision.

With its charming, friendly appearance and innovative safety concept, Flesby attracted widespread attention as a bold step for an automotive parts supplier, marking the beginning of a new chapter for Toyoda Gosei.

Rather than simply introducing existing technologies, we aimed to inspire visitors by showcasing the evolution of our innovations toward the future. Through this, we hoped to convey a sense of our long-term potential, make Toyoda Gosei feel more familiar and approachable, and increase the number of people who support our journey.

The event formerly known as the "Tokyo Motor Show" was renamed the "Japan Mobility Show" in 2023. This change reflects the transformation of the automotive industry into a broader mobility industry, aiming to create a platform for "co-creation" where companies from different sectors and startups can come together to shape a new mobility society.

The transition that Toyoda Gosei has undertaken aligns with this industry-wide movement. In 2017 and 2019, in response to advances in autonomous driving and electrification, we showcased our evolving safety and materials technologies through concept cars that embodied our vision for the future. These exhibits left a strong impression of Toyoda Gosei's spirit of innovation and challenge.

This year's concept car marks our fifth generation. It is powered by hydrogen through a portable hydrogen cartridge that can also be used in everyday life beyond mobility. In addition, it incorporates advanced safety technologies for protecting vulnerable road users—using sensing, lighting, and protective systems—along with sustainable mobility concepts achieved through the integration of recycled materials.

Looking toward 2030, Toyoda Gosei envisions becoming "a company that explores the potential of polymers and connects better mobility and better living to the future." This vision reflects our strong commitment to contributing to a better society through innovation and technology.

Polymers are substances made up of numerous small molecular "components" linked together like a chain. By engineering the way these molecules are connected, we can create materials with a wide range of properties and functions. Building on our long-cultivated expertise in polymer technology—particularly in the development, production, and processing of synthetic rubber and plastics—we aim to make meaningful contributions to society through three core values: "Safety," "Comfort," and "Decarbonization."

These three values are closely interconnected, and together, they hold the potential to fundamentally transform the future of people's lives and mobility.

In Japan, annual traffic fatalities once exceeded 20,000 but have now decreased to around 2,700. This remarkable improvement is largely due to advances in automotive safety technologies. However, at Toyoda Gosei, we believe that further efforts are needed to achieve our ultimate goal of zero traffic casualties.

This challenge cannot be solved merely by improving the safety performance of passenger cars. It requires a comprehensive approach that includes all road users—pedestrians, cyclists, motorcyclists, and even riders of electric kick scooters. Beyond embedding safety technologies in mobility itself, collaboration with infrastructure and broader social systems is essential. For this reason, Toyoda Gosei is advancing the evolution of its safety system technologies and expanding their applications beyond four-wheeled vehicles.

To reach the goal of zero traffic casualties, it is not enough to enhance the performance of airbags alone. It is equally important to apply the core technologies developed through airbag research—such as ultra-fast deployment mechanisms and human-position sensing technologies. By combining these capabilities, we can create next-generation safety systems that go beyond the conventional concept of airbags. Our research and development efforts aim to improve safety across all forms of mobility—from four-wheeled and two-wheeled vehicles to electric kick scooters and even drones.

At this year's Japan Mobility Show, we are presenting new possibilities in safety technologies under the theme "Protecting Everyone." The exhibits will include the "Pop-Up Fender," which deploys outward from the vehicle body to cushion impact; signage technology that predicts and alerts potential collisions with pedestrians or cyclists; and airbags designed specifically for motorcycles. Together, these innovations embody Toyoda Gosei's commitment to safety for all.

In the area of comfort, Toyoda Gosei is developing technologies that go beyond convenience to promote human health and well-being. At this year's Japan Mobility Show, we are introducing exhibits that allow visitors to experience our wellness initiatives—an increasingly important theme in an aging and stress-filled society.

One of the main highlights is the "Future Cockpit Experience." This technology senses the occupant's physical condition and emotional state, then optimally adjusts the cabin environment through light, sound, and visual effects. In the era of autonomous driving, vehicles are evolving from mere transportation spaces into environments that can refresh mind and body, foster creativity, and enhance overall well-being. Visitors will be able to experience this transformation firsthand.

We will also present an AI Health Care Insole, a new solution that applies Toyoda Gosei's foundational rubber technology to analyze health conditions based on walking data.

This AI insole measures detailed pressure distribution on the feet while standing or walking, enabling assessment of posture and gait quality. In the future, we aim to utilize this technology for preventive health management—helping extend people's healthy life expectancy before illness occurs.

In addition, we will feature a demonstration corner that combines this insole technology with image recognition to provide simple posture analysis. By understanding one's own physical condition, visitors can gain awareness of fatigue and experience how early detection can contribute to better health and disease prevention.

In the field of decarbonization, Toyoda Gosei is contributing to a carbon-neutral and circular society through two key technologies: hydrogen energy and recycling .

First, in the area of hydrogen energy, one of the most critical challenges for widespread social adoption is hydrogen storage—a field in which Toyoda Gosei's polymer technology plays a vital role. Leveraging the technical expertise accumulated over the years, our hydrogen tank technology builds on knowledge gained more than 30 years ago from the development of CNG (compressed natural gas) systems. The result is a tank that achieves both high pressure resistance and lightweight performance, capable of withstanding the extremely high pressure of 700 bar—approximately 350 times atmospheric pressure or the pressure in a typical automobile tire and equivalent to the water pressure found 7,000 meters below the ocean's surface.

To endure such pressure, the inside of the tank is formed with a special resin to prevent hydrogen leakage, then wrapped in multiple layers of carbon fiber and further reinforced with glass fiber. This product truly represents the culmination of Toyoda Gosei's advanced polymer technologies.

The "Portable Hydrogen Cartridge" to be exhibited this year demonstrates how hydrogen energy can extend beyond mobility applications to power households, camping equipment, and mobile food trucks. By enabling energy use in diverse situations, it contributes to energy democratization and decentralization, while also serving as a reliable power source during emergencies and natural disasters.

After presenting our hydrogen energy initiatives, we would also like to introduce another key pillar of our decarbonization efforts—the rubber recycling technology that Toyoda Gosei has been developing for more than 20 years, achieving results once thought to be impossible.

Traditionally, rubber was considered impossible to recycle once the molecular bonds were formed through chemical reactions during production. However, leveraging our unique strength in developing and manufacturing rubber materials in-house, Toyoda Gosei has established a proprietary process that pulverizes rubber, applies controlled heat and water under optimal conditions, selectively breaks molecular bonds, and eliminates odor.

By returning rubber to a reusable material state, it can be processed again. This technology enables up to 20% recycled material to be blended into new products, with plans to further increase this ratio in the future—contributing to a truly circular manufacturing system.

In 2030, new regulations on the recycling of rubber and plastics will be introduced, requiring that more than 25% of the materials used in newly manufactured vehicles be recycled. As a top runner in rubber recycling, we are confident that Toyoda Gosei can make a meaningful contribution to this goal.

At this year's Japan Mobility Show, Toyoda Gosei aims to showcase how our specialized technologies in rubber and plastics will continue to make sustainable contributions to society well beyond 2030.

Our goal is to achieve sustainable business growth by delivering value that addresses social challenges through technologies centered on polymers. Building on the technological foundation cultivated in the automotive industry, we are expanding our value creation into a wide range of fields such as energy, environment, and healthcare. This represents the establishment of a new identity for Toyoda Gosei—as a technology company that transcends industrial boundaries and contributes to people's daily lives.

We aspire to be the kind of company that people describe as "an interesting and innovative Toyoda Gosei—one that's always doing something exciting." We are not merely a supplier of automotive parts; we aim to be a company that creates diverse value through the power of technology.

At the Japan Mobility Show 2025, Toyoda Gosei presents its vision for the future—one that explores how our technologies can contribute to society through innovation and creativity. Each technology on display is grounded in the solid foundation of our ongoing research and development, yet holds the potential to fundamentally transform the future of both everyday life and mobility.

The three core values of "Safety," "Comfort," and "Decarbonization" represent pathways toward a better society. We hope that these are not seen merely as a collection of technologies, but as an invitation to a richer, more harmonious future.

We invite you to experience for yourself the future envisioned by Toyoda Gosei. There, you will find a new world in which technology and humanity, industry and nature, the present and the future exist in harmony.