Kiyosu, Japan, March 30, 2022: LED illuminated emblems developed by Toyoda Gosei Co., Ltd. will be used on Nissan Motor’s Ariya crossover EV, the first on a new vehicle in Japan. Toyoda Gosei’s emblems already afford both transparency to millimeter wave radar, which supports advanced driving support systems, and a range of plating color tones for diverse design aesthetics. LED illumination adds a new design dimension to Toyoda Gosei’s emblem lineup, and will help meet the design needs of customers.

The emblem for the Ariya uses transparent and light-dispersing materials in the surface of the light-emitting portion. These emblems—a symbol of the vehicle brand—will appear white during the day and with a uniform brightness at night, making the brand logo stand out in the darkness. This will contribute to distinctive, innovative design for EVs.

LED illuminated emblem used on the Nissan Aria